The TED Conference, taking place this week, brings together people from the worlds of technology, entertainment and design. TED lets people from these three fields showcase their knowledge and ideas, and gives them only 18 minutes to do so.

This year’s TED Conference showcased several innovative and potentially life-changing ideas. These companies exhibited two of the biggest game-changers.

Ford Motor Company
Population growth is an issue that Ford is beginning to prepare for. Based on predictions, the number of cars on the road will go from 800 million to 2-3 billion in the next 40 years. Ford believes it has a plan to deal with the issue.

Ford sees a future filled with cars that can communicate with each other in real-time.  SYNC, from Ford, is the first version of this technology. It performs many functions, such as 911 Assist and Vehicle Health Reports and is onboard about 3 million vehicles.

Ford sees the future iterations being even more robust, with cars being able to re-route you based on real-time traffic information being transmitted from other cars.

Bluefin Labs
Bluefin Labs co-founder Deb Roy’s presentation was centered on the round-the-clock surveillance of his house during his son’s first 90,000 hours. The company created machine-learning systems that traced and analyzed his son’s learning process.

Roy hopes that this technology can be expanded to analyze even more things. Currently, the technology is being used to analyze the intersection between TV audiences and their online reactions to programming and advertisements.

This system could be a great way for businesses to better understand their audiences’ impressions of them.

These are just two of they many profound ideas and products that have been presented thus far at this year’s TED Conference. If you’d like to take a look at some other cool ideas, check out this Inc. article.